Thursday, September 8, 2011
Shark Attack
In addition to taking home a ton of money and a championship trophy, Main Event winners also get a pair of Blue Shark Optics sunglasses.
"It's huge for us," says Kerry Karoutsos, the company's executive director. "It's a chance for us to get in front of players who have never heard of us."
Blue Shark started making sunglasses exclusively for poker players in 2006 and touts it's technology that allows in more light to make it easier to see the cards and chips.
"I love them," says Borgata regular Mike Castaldo (Palisades, NY), who's been wearing them for two years. "It makes everything brighter and my eyes are less tired."
Poker pros Jonathan Little and Kathy Liebert are two players who have Borgata experience that are on the front lines promoting the glasses along with Humberto Brenes and Hoyt Corkins.
"Players wear sunglasses to hide their eyes, so they don't give off tells and to look cool," says Karoutsos, "but many of their lenses are too dark. Our glasses cut down on the strain and fatigue that can lead to mistakes at the table."
Blue Shark Optics has a variety of looks and styles and their lenses can be inserted into existing frames. And as one of the sponsors of the Borgata Poker Open, Blue Shark Optics is glad that all the winners will be admiring their new hardware with a pair of new glasses.
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